Despite the popularity of social media, content marketing, and search engine optimization, direct mail is still a valuable marketing channel. Direct mail is effective, cost-effective, and produces good results.
Direct mail offers a higher persuasion power than most other marketing channels. Direct mail can also increase brand awareness, nurture leads, and increase conversions. Direct mail can also be highly personalized, and will stand out from other forms of advertising.
B2B marketers continue to send printed ads to their clients, prospects, and leads. However, they are now combining online and offline forms into smart, relevant strategies.
The best direct mail campaigns include a combination of personalized offers and emotional words. A good CTA is also a must. Some marketers include multiple CTAs in their direct mail campaigns, which can help increase their conversion rates.
An average response rate for direct mail is 4.4 percent. Some mail formats, such as postcards, have a higher response rate. Other mail formats, such as oversized envelopes, have a lower response rate. The lowest response rate for a letter-sized envelope is 3.5%.
The best B2B direct mail campaigns include exclusive offers and messages that address the consumer's needs and concerns. The message should talk about the benefits of the company's products or services, and highlight the company's credentials.
The best direct mail campaign will include multiple CTAs, including one that asks the recipient to download an application or visit the website. The CTA should be placed in the area of the mail that will get the most attention.
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